For the professionals that keep vehicles moving.
Pitlane is a free app helping vehicle owners keep their vehicle admin in one place: WoFs, registration, servicing, maintenance history and costs. Now we're building the professional side of the network. Pitlane Pro helps automotive businesses know the vehicle, understand the customer relationships they've earned, and be visible when a local vehicle owner needs someone.
Talk to us about becoming a Founding ProWe're inviting a small number of automotive businesses in the Wellington region to help shape Pitlane Pro before broader rollout.
Pitlane Pro isn't another workshop CRM.
And it isn't an open lead marketplace where every vehicle need becomes an opportunity for multiple businesses to compete for the same customer.
Pitlane starts with the vehicle owner.
If they already have someone they trust, Pitlane recognises that relationship. If they need help finding someone, that's where Pitlane Pro can help connect them with relevant businesses.
We don't manufacture churn.
With the owner's permission, Pitlane Pro can give you access to useful vehicle context and consolidated maintenance history.
See what work has been recorded, when it was completed and the odometer reading at the time, including relevant work completed elsewhere. Without exposing another provider's identity, invoice or price.
Better context. Less reliance on customer memory.
Your workshop software can tell you who is on your database. Pitlane can help show you which vehicle owners still actively use and prefer your business.
As the Pitlane network grows, Pro is being designed to help providers better understand the strength and movement of those customer relationships.
Because being in a database and being someone's preferred provider aren't always the same thing.
A customer may trust you for one part of their vehicle maintenance without realising you provide other relevant services too.
Pitlane Pro allows businesses to confirm the services they provide, helping Pitlane better understand where those capabilities are relevant across the vehicle network.
The aim is to help good businesses become more useful to the customers who already trust them.
When a Pitlane owner needs help finding an automotive provider, eligible Pitlane Pro businesses can be surfaced based on relevant factors such as verified services, location and fit.
Pitlane is designed to keep discovery useful for vehicle owners rather than turning it into an advertising free-for-all.
Pitlane Pro is being designed to help automotive businesses do more than simply see information. Providers will be able to manage how their business is represented across the Pitlane network, including:
As Pitlane develops, we're also exploring practical ways for Pro businesses to respond to customer and local demand opportunities without compromising the consumer experience.
Providers referenced within Pitlane must first meet Pitlane's business verification requirements.
Verification means Pitlane has established that the provider is a legitimate business and that the correct business is associated with the profile. It is a baseline trust requirement, not a paid endorsement.
Pitlane Pro businesses can manage their profile, confirm the services they provide and participate more fully in the Pitlane network.
Pro businesses can also add relevant recognised credentials and memberships.
Over time, Pitlane may also surface relationship signals generated through the platform, such as repeat use and preferred-provider relationships.
Paying Pitlane doesn't automatically mean recommended.
Our aim is to build a professional network vehicle owners can have confidence in.
Pitlane Pro is being introduced gradually as the consumer vehicle network grows.
We don't want to bring more providers into a local market than the Pitlane network can reasonably support. That means Pro participation may be limited by geography, vehicle activity and the mix of automotive services represented.
The aim is simple: Pitlane Pro should create enough value for participating businesses to want to stay.
We're currently inviting a small number of automotive businesses in the Wellington region to help shape Pitlane Pro before broader rollout.
Founding Pros will get early access to the product and a direct hand in shaping how the professional side of Pitlane develops.
We're looking for businesses willing to:
We're building the consumer network.
We'd like a few good automotive businesses to help us build the professional side.
For the professionals that keep vehicles moving.
Vehicle Life Admin. Sorted.